Open House
22 August, 2010

Backstage: from left: Victoria (Viva Models), Clara Leskovar (c.neeon), Michael Court (Winner European Fashion Award) Cosima (Viva Models) Fashion by Michael Court.

Picture 10 of 10

© Stefan Maria Rother

“20 years of German Unity” was the motto of the 12th Federal Government Open House Weekend. In the Chancellor’s Office, German reunification was honoured with the discussion panel “20 Years – 20 Heads”. Fashion experts and designers discussed the influence of reunification on the German fashion scene. Joachim Schirrmacher was present.

“Fashion in Germany is strongly connected to historical dates,” said Adelheid Rasche, director of the Sammlung Modebild – Lipperheide Costume Library, the largest fashion library in the world.

Since the 1990s, the German fashion scene changed drastically. With its new centre in Berlin, the German influence on the international fashion scene grew.

“Since German reunification, we found a new identity and with it the German fashion scene blossomed. In Berlin today, we can see and feel a new era like in no other Western metropolis. Here we have more than 40 qualified fashion schools; one will hardly find that many anywhere else in the world. In almost all international fashion houses you can find Germans working in lead positions,” said Joachim Schirrmacher, fashion and design author.

Berlin is home to various fashion trade shows like the Mercedes-Benz Fashion Week Berlin, amongst others, but also to unique fairs like “Bread&Butter”, Europe’s most influential fashion trade show in the street and urbanwear sector.

Michael Court, a young German designer, who recently won the European Fashion Award 2010, stands for a new, talented generation of German Fashion designers. He just started an internship at the renowned London fashion house Vivienne Westwood.
Despite Berlin being Germany’s Fashion centre, Court stated that dynamics in Germany are different from the English fashion scene. “In England everyone focuses on London, in Germany we have several cities where fashion is designed,” Court said.

The public was also able to have a look at fashion presented by the popular Berlin brand c.neeon.

The discussion was wrapped up with outlooks for the future of German fashion design and the overall industry. All experts were very optimistic because of the unique and dynamic structure of the German fashion scene.

© German Information Centre Pretoria

The complete discussion in german.


German Information Centre Pretoria, 25. August 2010
Fashion visits German Chancellor Merkel

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