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Lecture in front of over 400 participants at the 2. Volvo Sports Design Forum at ICM, Munich.

© Alex Schelbert

The connection of style and function provides for impulses in the market. As a result of that, a new clothing segment can develop.  New target groups and new materials drive the change. To take advantage of these chances, a strategic design management with the integration of product development, communication and distribution is necessary. … more