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Diane Pernet provides with ASVOFF an overview of the developement of fashion films.

© Joachim Schirrmacher

Diane Pernet is a world-renowned Fashion critic and blogs on her site “A shaded view on Fashion” (ASVOF). She created 2008 the first fashion film festival at the Centre Pompidiou. Since is debut in Paris, ASVOFF tours the Globe with festivals in New York, London, Tokyo, Milan, Moscow, Mexico City or during Cannes Film Festival. 2012 ASVOFF comes to Barcelona. Diane Pernet asked Joachim Schirrmacher to be part of the jury. … more

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In the garden of Chancellor's Office, fashion experts and designers discussed the influence of reunification on the German fashion scene.

© Stefan Maria Rother

“20 years of German Unity” was the motto of the 12th Federal Government Open House Weekend. In the Chancellor’s Office, German reunification was honoured with the discussion panel “20 Years – 20 Heads”. Fashion experts and designers discussed the influence of reunification on the German fashion scene. Joachim Schirrmacher was present. … more

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Fashion by c.neeon, Berlin

© Kristian Schuller, Styling/Produktion: Peggy Schuller

Did you know that Germany is a major fashion centre? Some people find that surprising. Yet loyal customers, outstanding designers and the creative powerhouse of Berlin make that possible. Insights into Germany as a land of fashion.

German fashion relies on individuality, expression and character, is sometimes witty, sometimes elegant. German designers achieve success abroad and German fashion labels attract customers with quality products. And the Berlin look has a magnetic attraction for trend scouts. … more

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schirrmacher-podolski-und-odonkor_fanmeile2006

A review of German fashion history. Fashion is closely linked to identity. However, it was almost unable to evolve in Germany because of its chequered history. The question of German identity was only resolved with reunification in 1990. Immediately fashion in Germany began to thrive. … more

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Wunderkind Collection Spring/Summer 2010.

© Wunderkind/Dan Lecca

Wolfgang Joop is one of Germany’s most famous fashion designers. His company Joop! was altogether successful in the 1980s/90s, but despite that he left it. Since 2003 has been sending out powerful signals from Potsdam with the couture label Wunderkind. … more

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Backstage during Presentation Jil Sander Collection Spring/Summer 2010 by Raf Simons.

© Jil Sander

Raf Simons, the Belgian fashion designer and creative director of the Jil Sander label, talks about working for a niche market and big business. The Hamburg label now belongs to Onward Holdings Co. Ltd. … more

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Suzy Menkes (right) meet Designer Michael Sontag in Berlin.

© André Herder

Suzy Menkes of the International Herald Tribune is regarded as the top fashion journalist. Now Ms. Menkes has discovered the German capital: “Berlin has fashion in its blood.” … more

Green fashion today combines eco with lifestyle, ethics and business to create a successful, trendy overall concept. German companies are international leaders in this market. … more

Over 40 fashion schools in Germany are helping students make this dream come true, each approaching the goal from a different angle. A new generation of highly qualified teachers are showing the way forward. … more