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Diane Pernet provides with ASVOFF an overview of the developement of fashion films.

© Joachim Schirrmacher

Diane Pernet is a world-renowned Fashion critic and blogs on her site “A shaded view on Fashion” (ASVOF). She created 2008 the first fashion film festival at the Centre Pompidiou. Since is debut in Paris, ASVOFF tours the Globe with festivals in New York, London, Tokyo, Milan, Moscow, Mexico City or during Cannes Film Festival. 2012 ASVOFF comes to Barcelona. Diane Pernet asked Joachim Schirrmacher to be part of the jury. … more

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In the garden of Chancellor's Office, fashion experts and designers discussed the influence of reunification on the German fashion scene.

© Stefan Maria Rother

“20 years of German Unity” was the motto of the 12th Federal Government Open House Weekend. In the Chancellor’s Office, German reunification was honoured with the discussion panel “20 Years – 20 Heads”. Fashion experts and designers discussed the influence of reunification on the German fashion scene. Joachim Schirrmacher was present. … more

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© www.schindelhauerbikes.de

Joachim Schirrmacher在中国设计杂志„Wave“ 中写到,中国能从各种交通工具组成 的便捷网络中学到些什么。 … more

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The Berliner Hochschule für Technik und Wirtschaft presented the student collection “30 Paar Hände” (30 pairs of hands).

© Joachim Schirrmacher

Five trade fairs, more than 2,000 exhibitors, 70 shows, and 150 events in four days – the Berlin Fashion Week simply can’t be beat. … more

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Fashion by c.neeon, Berlin

© Kristian Schuller, Styling/Produktion: Peggy Schuller

Did you know that Germany is a major fashion centre? Some people find that surprising. Yet loyal customers, outstanding designers and the creative powerhouse of Berlin make that possible. Insights into Germany as a land of fashion.

German fashion relies on individuality, expression and character, is sometimes witty, sometimes elegant. German designers achieve success abroad and German fashion labels attract customers with quality products. And the Berlin look has a magnetic attraction for trend scouts. … more

L’Allemagne, un pays de la mode? Cela en surprend plus d’un. Mais l’envie des clients, le savoir-faire des stylistes et Berlin comme moteur de la création sont convaincants. Un aperçu sur ce pays de la mode qu’est l’Allemagne … more

¿Alemania, país de la moda? Puede sorprender. Pero a favor de ello hablan el interés de los clientes, el arte de los diseñadores y Berlín como motor creativo. Un vistazo a Alemania, país de la moda. … more

A Alemanha, um país de moda? Isto surpreende alguns. Mas a vontade dos clientes, a capacidade dos estilistas e Berlim como motor criativo favorecem isto. Uma visão da Alemanha, país da moda. … more

Bir moda ülkesi olarak Almanya mı? Kimileri bu duruma çok şaşırıyor olabilir. Oysa tüketicilerin gösterdikleri ilgi ve heves, tasarımcıların ortaya koydukları yapıtlar ve yaratıcılık merkezi Berlin, bu gerçeği ortaya koyuyor. Moda ülkesi Almanya’ya bir bakış. … more