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Fraunhofer Design Competition
15 April, 2017

2nd Prize to Claudia Lausegger, Piet Schmidt (UdK) and Felix Drewes (Fraunhofer Fokus) © Marc Müller

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  A competition held by the Fraunhofer-Gesellschaft demonstrates the potential of bringing scientists and designers together. Fraunhofer researchers collaborated with design students at two German universities to develop product concepts for technologies not yet on the market. Joachim Schirrmacher took a look at the project.
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Interview with Reimund Neugebauer, President of Fraunhofer
15 April, 2017

“The innovation processes can improve if we collaborate more closely with designers”. Fraunhofer President Reimund Neugebauer. Photo: © Bernhard Ludewig

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  Professor Reimund Neugebauer, president of the Fraunhofer-Gesellschaft, talks about the dormant potential of collaboration between engineers and designers.
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Test: Kitchen machines
13 May, 2015

1/12 – Foodblooger Lutz Geissler tested with Bread enthusiasts six kitchen machines at Kochbar Berlin. Photo: © Bernhard Ludewig

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 When it comes to baking bread, kneading is one of the biggest secrets. Which kitchen machine is best suited for this task? Six mixers reveal their strengths and weaknesses in a comparison test. The kneading machine of Häussler compared  against the food processors of  Ankarsrum, Bosch, Kenwood, Kitchenaid, Krups and Thermomix.  … more

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Berlin Fashion Week
21 August, 2014

Dorothee Schumacher is one of the pillars of Berlin Fashion Week

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© Huss/Truong


Quo vadis, Berlin Fashion Week? Some believe you to be in crisis, others are happy that some substance is at last to be seen. Let’s just call it ‘change’. 
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Symposium and Festival
02 March, 2012

The local TV-Station ERT 3 and Mega Channel reported.

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© Joachim Schirrmacher


The power of creativity was the theme of the festival “Made in Thessaloniki“. Joachim Schirrmacher was invited as speaker for the Symosium.  … more

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ASVOFF Barcelona
26 January, 2012

Diane Pernet provides with ASVOFF an overview of the developement of fashion films.

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© Joachim Schirrmacher

Diane Pernet is a world-renowned Fashion critic and blogs on her site “A shaded view on Fashion” (ASVOF). She created 2008 the first fashion film festival at the Centre Pompidiou. Since is debut in Paris, ASVOFF tours the Globe with festivals in New York, London, Tokyo, Milan, Moscow, Mexico City or during Cannes Film Festival. 2012 ASVOFF comes to Barcelona. Diane Pernet asked Joachim Schirrmacher to be part of the jury. … more

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Open House
22 August, 2010

In the garden of Chancellor's Office, fashion experts and designers discussed the influence of reunification on the German fashion scene.

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© Stefan Maria Rother

“20 years of German Unity” was the motto of the 12th Federal Government Open House Weekend. In the Chancellor’s Office, German reunification was honoured with the discussion panel “20 Years – 20 Heads”. Fashion experts and designers discussed the influence of reunification on the German fashion scene. Joachim Schirrmacher was present. … more

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Joachim Schirrmacher
05 August, 2010

joachim-schirrmacher-schindelhauer-viktor_10

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© www.schindelhauerbikes.de

Joachim Schirrmacher在中国设计杂志„Wave“ 中写到,中国能从各种交通工具组成 的便捷网络中学到些什么。 … more

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Berlin Fashion Week – Summer 2010
13 July, 2010

The Berliner Hochschule für Technik und Wirtschaft presented the student collection “30 Paar Hände” (30 pairs of hands).

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© Joachim Schirrmacher

Five trade fairs, more than 2,000 exhibitors, 70 shows, and 150 events in four days – the Berlin Fashion Week simply can’t be beat. … more

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Special: Fashion in Germany 1/7
16 February, 2010

Fashion by c.neeon, Berlin

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© Kristian Schuller, Styling/Produktion: Peggy Schuller

Did you know that Germany is a major fashion centre? Some people find that surprising. Yet loyal customers, outstanding designers and the creative powerhouse of Berlin make that possible. Insights into Germany as a land of fashion.

German fashion relies on individuality, expression and character, is sometimes witty, sometimes elegant. German designers achieve success abroad and German fashion labels attract customers with quality products. And the Berlin look has a magnetic attraction for trend scouts. … more

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